The UK Government mandate explained
Businesses, sole traders, landlords
How big is the opportunity?
What we're building & how it works
Revenue projections, pricing, profitability
What you bring, what we bring, how we split
Timeline, milestones & call to action
MTD is the UK Government's initiative to make tax administration fully digital — replacing paper records and annual returns with real-time digital reporting.
With MTD for ITSA launching April 2026, over 4 million self-employed individuals and landlords will be legally required to use HMRC-approved MTD software. This is a compliance mandate — the market is not optional.
Freelancers, contractors, tradespeople with income above £30k. Legally required from April 2026/27. Most currently unprepared for digital recordkeeping.
Property owners with rental income. Many still rely on spreadsheets or accountants for annual returns. All will need approved software.
Limited companies and partnerships. Already in MTD for VAT; Income Tax Self Assessment and Corporation Tax are next in the rollout.
Accountants and bookkeepers managing client filings — your natural referral and reseller channel. The Accountant Plan is built for them.
Primary focus: Self-employed sole traders & landlords — the first wave of legal obligation starting April 2026.
Based on £50/year average subscription per user
Web & mobile app. Works on any device. Auto-saves records in real time. No software to install.
Direct MTD-compliant submission to HMRC via official APIs. Fully automated quarterly filing.
Invoice uploads, bank feed imports, automatic categorisation engine. Say goodbye to shoeboxes.
Auto-generates and submits quarterly income/expense reports. Replaces the annual return.
Multi-client dashboard for accountants to manage all clients, view submissions, and file on their behalf.
Fully approved and listed on HMRC's recognised software list. Legally compliant from day one.
Additional Revenue: Setup fees £50–£150 · Add-on tax advice modules · Referral commissions from partner accountants
| Metric | Year 1 | Year 2 | Year 3 | Year 5 |
|---|---|---|---|---|
| Users | 2,000 | 7,500 | 18,000 | 83,000 |
| Revenue | £120k | £450k | £1.1M | £5.0M |
| Costs | £20k | £25k | £30k | £40k |
| Net Profit | £100k | £425k | £1.07M | £4.96M |
What this means in real numbers:
| Scenario | Total Revenue | Tech Partner (65%) | Your Share (35%) |
|---|---|---|---|
| Year 2 (conservative) | £450,000 | £292,500 | £157,500 |
| Year 3 (moderate) | £1,100,000 | £715,000 | £385,000 |
| Year 5 (optimistic) | £5,000,000 | £3,250,000 | £1,750,000 |
Ensure our software meets MTD requirements. Review feature specs against HMRC rules. Advise on edge cases and updates as legislation evolves.
Introduce your existing clients to the platform. Each referral earns commission AND grows your equity-worth revenue share over time.
Introduce us to other accountants and bookkeepers. The Accountant Plan generates £300/yr per firm — a high-value, recurring revenue stream.
Co-market under your professional name. Your credentials add trust that no marketing spend can buy.
Beta test features, report real-world issues, and shape the product roadmap based on what your clients actually need.
Offer a tax advice add-on to premium subscribers. Direct revenue line — 100% yours to keep.
Formalise equity, roles, NDA, Incorporate the joint venture, Reviewing and improving the MVP
Testing the Product with uploading some users
Submit for HMRC software recognition. Get listed on the approved software register.
Your existing clients as first users. Collect real-world data, fix issues, refine UX.
Full marketing push . Scale via your network.
⏰ April 2026 Deadline = Our Launch Window · Every month delayed is market share lost
4 million+ businesses will need MTD software by 2027. With your expertise and our technology, we can capture a meaningful slice of this mandated market.
This pitch is a starting point. All figures, splits, and structures are open to discussion. What matters is building something together before the window closes.